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Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception® , we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you.
Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including the growth of large size dogs (70 pounds or more as an adult).
We all know the benefits that come with eating fish. The same goes for your dog. The inception fish recipe comes with a combination of two different types of fish: Whitefish and catfish. The inception fish recipe also comes complete with vitamins and supplements to contribute to your dog’s overall health. It also contains no potatoes, legumes, corn, wheat, or soy. It’s also available in wet and dry formulas.
The whitefish in the inception fish recipe comes from the fresh waters of the evergreen state of Washington, where the fish are thriving and healthy. The catfish come from the productive roaring rivers of Georgia, where catfish are very popular and plentiful.
The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.
Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest
Ocean Whitefish, Catfish Meal, Oats, Millet, Sunflower Oil (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Taurine, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)
Calories Content: 3,650 kcal per kg, 401 kcal per cup
Daily Feeding Guidelines
Weight of SERVING SIZE
Dog (lbs) (Adult)*
10 or less ¼ – ¾ cup
10 – 20 ¾ – 1 ½ cups
20 – 30 1 ½ – 2 cups
30 – 40 2 – 2 ¼ cups
40 – 60 2 ¼ – 3 ¼ cups
60 – 80 3 ¼ – 4 cups
80 – 100 4 – 4 ¾ cups
*Standard 8-fluid ounce measuring cup
Puppy – Feed up to twice the amount per day.
Gestation & Lactation – Feed up to three times the adult amount per day.
For combination Feeding – Feed 1/3 cup less dry food for every 1/2 can of wet food.
When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.